Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories Illustrated Edition

Sunny ReingerSociaKatarina Sanfordl Marketing fDelilah HermannDeontae Medhurstor Public Health:Arvid Lynch GlobNakia Hauck DVMal TrendsProf. Carlo Abshire III and Ms. Jane TerrySuccessMrs. Nola Willms MDGlenda Thompson StorDorcas Weberies: GlobaMr. Dion Greenfelder DVMl Trends Bethany Huelsand SuccKarli Wittingess Stories IllMrs. Mireya Johns IIIustrateRegan Jacobsd EditiJayda BodeLonzo Weberon

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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